Body Discourses

Prejudice is just a word that can bring down all the dreams, all the island of that perfect world that one creates from day one. The beautiful tress that are the dream of all the human beings, of which the black people unfortunately are deprived of, is the basic human right that everyone is born with. The true reflection of the body discourse was revealed to me when I first met one of my friends who used to live in the Mississippi.There we sat together and she then spelled her entire world to me where she tells me how badly her family and all the black families of Mississippi were treated and exclaimed about the sufferings throughout her life and came out the other end with courage and honor. She also tells how unfair the white men were to the blacks, inside and outside of the courtroom or even to any legal proceedings that were important to them, to their lives and to their future. Prejudice is a hideous subject, and is still skilled today.After our conversation I realized how ignor ance certainly is bliss because it deeply disturbed me after I got to know of the treatment of black people by the hands of white people. When I asked her the reason of the destructed attitude to her and the black families she told me that the the black people were tortured and tormented for no reason other than that they were black. The black families, not only hers but all the black families were in the constant fear of the nightriders who would kill a man for looking at them the wrong way in those days.The wrong way meant that if only the black people would stare at them then even they would beat them up, they would even stab them and the law and the police would do nothing to them. It is for this reason that the black people tried to keep their eyes low and towards the ground and bear the degradation so that their families wouldn’t get hurt. She tells me how her father use to explain to her when she used to be extremely shocked and disturbed to see her father’s sca rs and bleedings as to why he would take them as part of supper and wouldn’t do anything about it.She says that she use to turn wild but her father use to tell her that it's not such a good idea to get involved as they don't have much to do with the white folks. When she questioned as to why not her mother would smile and say that the white folks are naughty, mean and trouble makers. She says that though her mother used to smile but she could see her eyes crying and her hear the deep thunder of her heart. When I came close to hug her I did notice that the honor and confidence that the black people possess. Prejudice is a terrible thing to encounter, especially when dealing with ignorant and dastardly people.It is bad enough that the white man treated the black man unfairly on an informal day-to-day basis, but it is so much worse when they carry it into the judicial system. In the book, the white men try to make sure that the blacks lose their land. To do this, the bank demand s more money than her father can pay, and there is nothing anyone can do about it. No one can go to the police or the courts to complain, for they are all ruled by prejudiced white men. My black friend had extreme fear and sorrow in her eyes when she told how the three white men went to court for setting a black man's house on fire, that black man was her uncle.She even told that they were proud to do so and when they went to the court the judge ruled very unfairly as was expected. The judge states that the crime that they committed was triggered by outside influences, and that it wasn't their fault. He implies that it is alright to do what they did, because the FBI agents that are in town are provoking them. Prejudice and partiality trigger the type of unfairness the judge shows. The judge was white, and so were the men on trial. What else could he do but acquit them? In his mind, the judge saw that as the right thing to do.She even tells that her first day at school was horrible, Girls and boys throwing dirt at her new clothes and spitting at her calling her a â€Å"dirt nigger†. She even says that once at school she and her white class acquaintance got hurt because of some accident, she was more of threatened by her teacher to help her giving her class acquaintance the first aid and nobody bothered to ask her instead. She went home with all the injury. And her mother was not startled to know what had happened to her rather she said to get used to the pain.The injury was so deep and so painful that the doctor said that it had formed the apses and the finger needed to be removed. Her story was making me realize badly and viciously the black people are treated, and how they were brave and honorable, and how the judicial system made spineless efforts to make black people as miserable and deprived of rights as possible. Prejudice is not something someone is born with, it is merely taught at a young age. In an ideal world, everyone would get along, and tre at each other fairly. There would be no such thing as hate crimes, discrimination, or deprivation of civil rights.The violence and terror levels would plummet, and the streets would be safer for today's children. The word prejudice would vanish, and words like equality and unity would have new meaning. She tells more about her getting nagged daily by the street boys and girls and the way they looked at her face. She said that at the moment she felt as if she was build with a garbage can. She says that she knew that her days at the school were of less time period because for her integrity and her self-respect could not be paid by any schooling. Three weeks of school and she was home.She says that her mother would cry over her decision because it was very rare that a nigger would be part of any school any education not even a good post was destined for them. But then they decided to shift to a new land. They were nomads and so travelling with less food and less water was most obvious. And so after the cruel and torturous travel they are here and I listen to their story. BIBLIOGRAPHY Read, Alan. The Fact of Blackness: Frantz Fanon and Visual Representation. University of Michigan: Institute of Contemporary Arts, 1996.

Evaluation of ‘Les Noces’

As part of our dance work we were showed a DVD of ‘Les Noces'. We learnt that it was devised at the beginning of the twentieth century, around the year 1923, by a Russian choreographer named Bronislava Nijinoka. Les noces is famous for being one of the first contemporary ballets performed on the stage. It is known as a neo- classical ballet and is based on narrative allusions. It has a strong rhythmical emphasis and includes the use of point work. Les noces is a very strong, emotional dance and creates a large impact. It is very compulsive and after watching the first scene you cannot help but to watch on. It has a large narrative content which gives it a desirable back bone. Les noces consists of four scenes which portray a Russian wedding. The scenes are: the consecration of the bride, the consecration of the bride groom, The departure of the bride and The wedding feast. The choreographic techniques in Les noces are well thought out for the feeling and mood of the dance. The choreographer has used male and female dancers in a neo-classical dance that tells a story effectively. The choreographer has used symmetrical and linear shapes and lines as well as levels, this makes the dance more aesthetically pleasing and adds indefinitely to the depth and feeling contained within it. From the position and height of dancers contained within the dance we can get a feeling of what is happening and who is more important etc. We can also learn a lot from how the dancers travel. Les noces includes a very artistic style of jumps and travelling movements. In all the scenes contained within the dance there are different numbers of male and female dancers. To help create mood in the dance the choreographer has used a very percussive form of point work. He had used the method of dancing in point shoes into something that creates a meaningful sound. To help base the dance into a society and culture the choreographer has included a large amount of Russian folk dancing. The use of ballet in Les Noces is more isolated and stiffer than conventional ballet of the early twentieth century. It is more earthy and grounded and less floaty. The design in Les noces is relatively simple. The designer Natalia Gontcharova has used basic costumes and there is only one set. In the first scene the dancers just enter onto a plain stage. There is no backdrop etc, the dancers wear simple costumes, such as brown dresses and white shirts with all the women wearing head coverings. This is probably because we are meant to view these dancers as being peasants. The head coverings are also a religious symbol. The dancers aren't wearing masks or any obvious make up. The only main prop used in the dance is a wig consisting of long plaits used in the scene ‘ Departure of the bride'. This is used to demonstrate the passage from childhood to womanhood as the plaits are consequentially cut off. The one and only set is used in the last scene ‘The wedding feast', It basically consists of a wall with a door in it and a few stools. This set is used as it gives a way of showing the togetherness and connection of the bride and bridegroo m as they leave through the door together. This also presents a way of ending the dance. There is no spoken words or phrases in Les noces. All the sound included in it is formed by the orchestra or the afore mentioned use of percussive point work. The musicians are based off stage. The orchestra provides live music and so therefore it isn't recorded. The volume of the music in Les Noces often indicates mood or feeling. For example, in the last scene ‘The wedding feast', the sound becomes significantly louder and seems more joyous. Les Noces is performed on a proscenium arch stage. This is probably because the choreography in the dance wouldn't lend itself to being performed in the round or anywhere site specific. In this dance there is good communication with the audience. The names of the scenes and there contents all tell a story. This is helped by the mood created by the music and the facial expressions of the dancers. Because Les Noces is based on a realistic event many people may feel that they can relate to it. It may also create some interest and intrigue as it portrays a Russian marriage. In the early part of the twentieth century there wasn't the same cultural understanding between nations that there is know. Many people would know nothing of Russian culture. I definitely felt on a personal level that I could understand what the dance was trying to communicate to me. The feelings of change, love and moving into the unknown. The dance was definitely very compelling.I thought that the way that some of the characters swore oaths was very mysterious. I also liked the way that Les Noces included everyday things and movements such as cuddling. I think that Les noces is a very interesting dance and I can see how it could have been a very radical piece of choreography for it's day. It is a good example in how dance has changed throughout the ages. I am sure that Les noces is an important piece of dance history. I thoroughly enjoyed watching it being performed.

Better to Be Loved or Feared

Machiavelli, the well-known philosopher of the Italian Renaissance, poses this question in this famous book excerpt The Morals of the Prince: is it better to be loved than feared, or vice versa? Machiavelli answers his own question, arguing that a prince is much safer being feared than being loved. Inducing fear upon his subjects with cruelty will keep them united and loyal. Those who are fearful of a person of any authority are more inclined not to cross the boundary of disrespect, for fear of punishment. Without a doubt, being loved is desired and has a greater value compared to being feared.Love has the power to nurture, support and ultimately, liberate; fear restricts, denies and imprisons. Personal growth and human achievement thrive on love, while fear hampers and destroys potential. Many people who aspire to be feared actually are fearful people themselves. They command respect rather than earning it, but they desperately want it all the same. To allow ourselves to be loved we have to also allow ourselves to be vulnerable. If we are very fearful people then we may feel that we need to form a protective emotional barrier around ourselves and shut out love.When this happens we may come across to others as cold and unfeeling. At the same time we may want to have as much control as possible, including control over other people. Being loved is not about having to abandon discipline, or being soft and fuzzy. For me, love means that the support, instruction, good example and encouragement help others towards freedom and goodness. It brings respect, emulation and admiration. Yet there are some in positions of power and authority, who would disagree, believing that fear achieves more. A dictatorial and rigid boss will rule by fear.Fear of the consequences, for workers, if they cannot meet his or her demands, is the way such a person chooses to operate. The unfortunate people who have to work for such a tyrant will be afraid of losing their jobs. Those people afraid to offer innovative ideas, and afraid to approach the feared person with even the simplest request work under duress, as stress and resentment build, disgusted to go to work, but fearing to do anything other than what the boss demands. In such a restrictive atmosphere, the job will get done, productivity figures might be reached, but nobody other than this boss will have much pleasure and satisfaction.Those who are in positions of great importance and power have been advised throughout the centuries that an aura of fear can be their best asset. Famous leaders who used fear, while pretending that love was a motivational factor, include Hitler, and Stalin. The historical evidence of them having been feared and the results of that, speaks volumes for how fear does indeed restrict and imprison, while denying the human spirit. Some iconic individuals in history, who have led by love and not fear, come to mind as examples of how it all works. John F. Kennedy, Dr. Martin Luther King, and Mother Theresa are particularly good illustrations. They each, in their own way, encouraged the goodness in those they led, so that individuals felt supported in ways that helped them achieve personal goodness. They have had a huge following because they were appreciated and respected for the love that they showed to the world. The world benefited by their having been in it. These are the kind of people who have continued to influence others long after they were gone. We have seen value in their life. Fear that is held about a person can diminish when they die. We have no reason to be afraid of them anymore. We may, nevertheless, still remember that person, but in a negative way. Either that or we may be grateful that they are no longer around. Love that is held for a person doesnt diminish when they die. Not only do we remember the person but we continue to experience the feeling of love that we had for them. In this way, love prevails over fear as it can be never ending. In family life, love plays the role of a powerful bullet which helps you to overcome all the difficulties that come across your path. You are able to share all your sorrows and pleasures with people who really love you and care for you. Though sometimes out of anger and fury we might behave distant but it does not mean that we dont care for each other. Family quarrels are bitter things but are of slightest importance. We should not care about these few unpleasant memories but rather we must consider and reflect about the existing love within our family members. To be loved, however, nurtures caring, compassion, loyalty, creativity, generosity of spirit, benevolence, unselfishness and other positive binding and giving emotions.It may also generate jealousy in some. But overall, it is a healthier relationship to have with other human beings. Love increases our sense of well-being, it elevates our sense of self-worth, and it serves to develop our character. It contributes to sincerity, and fulfillment in life. Looking at the wider implications of being loved or feared, then bringing this down to the everyday level of family life, working life, and social relationships, there is still no doubt that it is better to be loved than feared. .

BUSINESS MODELS AND PLANNING Essay Example | Topics and Well Written Essays - 500 words

BUSINESS MODELS AND PLANNING - Essay Example h clients, suppliers, and other stakeholders in the businesses, and distribute their products, which led to the establishment of new business structures (Nielsen & Lund 23). Internet-based business models led to the improvement in efficiencies and the establishment of new distribution channels for many businesses such as in the banking industry. With the crashing of the tech stock in the late 90s, the perception that anything dot-com was profitable changed. Dot-com companies and indeed many businesses realized that their presence in the web was no guarantee that they were going to be profitable. As a result, businesses had to come up with new business models so as to improve their attractiveness and ensure their survival. Organizations had therefore to come up with new strategies and structures that would see them allocate resources in new ways to fulfill both short and long term business goals. Many scholars also delved into the subject of business modeling with the aim of coming up with profit-formulas for e-businesses (Nielsen & Lund 23). For example, Afuah and Tucci postulated that the profit formular revolved around production, mark-up, commission, and advertising. An organigraph is an organizational diagram that is dedicated to demonstrating how an organization works; how products, information and individuals interact within the organization (Nielsen & Lund 25). In this respect, like the organizational diagram or chart, the organigraph may present the formal organization of the business as well as its actions. While the organigraph has a set and chain like the traditional organizational chart, it also includes the hub (which serves as a centre for coordination) and the web (which presents the link between different aspects of the organization). On the other hand, the business model helps in structuring and addressing main issues that surround the business including such things as the organizational values, culture, and governance (Nielsen & Lund 24). In

Does learning and development contribute to organisational success and Essay

Does learning and development contribute to organisational success and performance management - Essay Example While all three fields are usually held to be one and the same, practitioners instead view them separately (Garavan, Costeen and Heraty 1995). The field of training and development is said to have people taking on roles analogous to those found in the business world (Torrington, Hall and Taylor 2004). Senior managers take on the role of sponsors; business planners, meanwhile, are analogous to clients. The term ‘participants’ alludes to the trainees themselves and finally, the HRM staff are said to be facilitators. Naturally, each of these groups will have their own agendas and ideas as to how best to go about the process, which may or may not come into conflict with each other. The most common instance is the conflict that often occurs between employees and bosses, and is the #1 reason for people quitting their jobs. As Dr. John Hoover (2003) explains, bosses are not perfect, and it is sometimes the case that their competence is matched or even exceeded by one of their subordinates. In such a case, pride must be swallowed if a healthy working relationship is to be maintained; as Hoover puts it, raw talent, knowledge and skill are rarely if ever more important than getting along well with one’s co-workers. This makes it necessary that people skills be part of the employees’ training regimen. Bob Hamilton (2009) of Articlesbase stresses training and development as one of the most important things any business owner must keep in mind. Specifically, he says, this is something vital both for high-ranking executives and lower-level managers alike. It is recommended that the employees all have a good grasp of what their work entails. They need to understand what their duties and responsibilities are, and to have the skills necessary to carry these out as efficiently as possible. Giving them a guided tour of the facilities may help in this regard, as will a straightforward

Sustainable Marketing Coursework Example | Topics and Well Written Essays - 2750 words - 1

Sustainable Marketing - Coursework Example The firms need to keep in mind the simple equation of gaining advantage through providing goods and services to their customers. They should never lose its ends even though they are put into complications so as to maintain the profitability and future sustenance of the firm. The criticalities they face in such a run of employing sustainability marketing and still remaining profitable is the discussion topic of this report. Ultimately, it is explained that branding of the firm’s products is the sole aim for which the firm needs to perspire to achieve all its sustainability and profitability goals. From the organizational point of view, goals are met by satisfying individual goals of stakeholders while upholding the preservation, protection and conservation of the physical environment. Thus it should focus on business development and growth responsibility. On the basis of strategy, it is a view which is developed holistically in the minds of consumers, that the reward they pay does not affect adversely the natural and human well-being in the present and future. It is the responsibility of the organizations to manipulate the four elements of marketing mix (Product, price, place and promotion) to ensure optimum environmental benefits in the form of reduced waste and release of toxins and enhancing energy efficiency. (Anon., 2011) Reference to and different terminologies in use: The synonyms to the term could be described as â€Å"Green Marketing† to imply that it plans to develop a greener earth which can offer a promising future for the future generations. At the same time, it does not discourage consumption to be called as â€Å"Oxymoron† which means encouraging consumption in an eco-friendly manner. If pursued from strategic point, it is referred as ethical marketing. It stresses on the challenges that the world faces

Smoking among college students Research Paper Example | Topics and Well Written Essays - 2250 words

Smoking among college students - Research Paper Example It is important to know the actual motives behind smoking before taking any kind of preventive action. Most of the people start smoking during their teenage due to peer pressure or need for approval by their friends. Some youngsters also believe that smoking actually helps them keep in shape and have self-control, while others say it makes them look cool. According to the statistical data, the rate of smoking has increased by 30 % during 1993-1997 amongst the college students. Studies show that the measures which can be taken by the colleges authorities in order to reduce the level of smoking amongst the young students. Experts believe that taking preventive measures is better than abrupt prohibition from smoking which can cause the opposite effect on the students. The high rate of smoking among college students can be explained by aggressive advertising and promotional activities aimed to increase the size of the market. The glamorous ads casting handsome and beautiful models, actually tempts the youngsters to smoke. Tobacco industry focuses on sales promotion more than any other industry in the world. Companies spend a huge amount of investment to reach adolescents. Adolescents, of 18-24 years, become the main target market for the tobacco industry. The companies distribute free cigarettes outside the concerts and college clubs in order to attract more and more people towards their brands. The industry has also involved the youngster in the promotional activities. These kinds of aggressive promotion activities have drawn a huge number of younger lots to smoking. Promotional activities in bars and night clubs were started during 1980s. The level of tobacco consumption among students was indistinct, but the some field researches show that nearly every college student was involved in those promotional activities during 1990s. It has been predicted that the college students will become main consumers of tobacco in the next few years. The tobacco companies launch their promotional campaign mostly in the urban localities, trying to trap the young consumers through various advertising medium and techniques. Even the students who don't have enough exposure to the bars and night clubs can be influenced by the heavy advertising by different brands. For instance, Asian American students have become the main target for many promotional campaigns aiming to find new customers. University Health Centers can help to prevent and reduce smoking rate by educating the students about the diseases caused by smoking. Smoking should also be strictly prohibited within the college premises. Psychologists have deduced the various ways to control smoking habits within the younger students by providing different psychological treatments for quitting smoking. They have also worked upon finding the relation between smoking and media exposure of the individuals. Further in their research works psychologists have also tried to analyze the factors which can contribute to motivate or de-motivate individuals from smoking. The previous studies have classified smokers by their age, gender and race and have provided the statistical data accordingly. The main theme of the paper is to examine the relation which exists between smoking and factors such as the peer pressure, stress and depression. METHODOLOGY

Analyze and assess the understanding of the relationship between Essay

Analyze and assess the understanding of the relationship between Judaism and the modern world outlined in Jonathan Sacks' 'The Dignity of Diference' - Essay Example d has always resulted in clash of civilizations resulting in large scale devastation, melancholy, and disaster as is evident from the September 11, catastrophe in the United States. This sends out an unblemished message – that of the disastrous consequences of attempting to establish a single way of life in a multicultural society. Jonathan Sack’s book on The Dignity of Difference: How to avoid the clash of civilizations is based on this ongoing issue of changing face of religion in an age of globalization and its various implifications. For better or for worse, religion, has re – emerged amidst an atmosphere of heightened apprehension and uncertainty. And more often than not mankind is faced with its detrimental consequences. A careful study of religious sermons across the globe reveals that the apathy shown by the torchbearers of religion in the name of God, are often the result of the malicious intents of the highly manipulative religious leaders and their communities. A brief probe into the contemporary clashes spurred on religious grounds would reveal a series of non exhaustive and disheartening events that history has witnessed over the years, some of which are still ongoing, such as the clash between Hindus and Muslims in Kashmir, India, Jews and Palestinians in the Middle East, Catholics and Protestants in Northern Ireland, and the fearsome Taliban in Afghanistan. Sack’s book provides a stimulating and elevated view of his religious perceptions that seek to promote inter – cultural congeniality and benevolence. The author, being a staunch follower of Judaism: an orthodox Jew is highly religious and yet disapproves of overbearing display of one’s religious beliefs and its imposition on the followers of other faiths. His position as the chief rabbi of the United Hebrew Congregations of the Commonwealth1 and his approach towards following one’s own cultural values in a multicultural environment enables him to confront and enlighten aggravating

News analysis and Advertising Essay Example | Topics and Well Written Essays - 1000 words

News analysis and Advertising - Essay Example Nonetheless, the most significant question to be asked is: what brand of truth and in what form and hue does today's television news tell Obviously, 20th century news on television either blow up and amplify or curb and restrict what is being presented on the air. Most often, it leaves out too much of what should have been dished out. Many of the subject matters on TV news today are worthless to the viewer simply because they focus on incidents that affect only a small sector of the audience (e.g. police-blotter accidents or petty crimes.) Are these events really so important to most people Most probably they're not. However, they get so much attention and focus and are allotted so much air time. But how can that be if they offer no real meaning to most people Yes, the conflict between Lebanon and Israel has in seconds (after its initial broadcast) become a global event but does it really have a direct effect on the poverty-stricken citizens of Haiti or Bangladesh Years back, the affair and eventually the "painful death" of Princess Diana and her supposed lover occupied the airwaves to no end, but how do these occurrences concern the war-torn Iraq or the destitute children of Somalia Evidently, these efforts denote a crack at putting in entertainment to an otherwise boring broadcast. These stories on the news are encouraged by the mounting pressure of the trash news programs which are extremely damaging to the sense of worth of the viewing public and the nation as a whole. Ratings are all that matters now. As a rejoinder to this kind of programming, John J. O'Connor of the New York Times broached a compelling question, "What kind of people do we want to be Are we a society that is driven to topics appealing to our pocketbooks and/or curiosity about celebrities" Most of what is being seen and heard on TV is fantasy and entertainment. As a consequence, the power of television journalism leaves its viewers with imprecise notions and feelings which often devastate its function to inform. Yes, the news of today still answers the basic questions of what makes NEWS. The who, what, when, why and how's still there, however, supplementary to these functions, the need to entertain has been added. Unfortunately, it has become the most important. Advertising Selected commercials - VISA MasterCard (Pierce Brosnan/Catherine Zeta-Jones); Channel (Nicole Kidman); Nike (Michael Jordan); Close-Up (unknown) !) Which commercials seem to be the most effective Least effective For the commercials selected, the use of celebrity endorsement as a strategy is quite effective. These advertisements can surely achieve "recall" from their viewers simply because they are using named stars which appeal to most people. In the case of Channel, at first glance, it looks ineffective in the sense that it looks "too rich," and the not-so-rich citizens may not easily identify with it (obviously, it is a product that may not be a household name for the masses) but the employment of someone possessing classic beauty like Nicole Kidman and the way the whole campaign has been packaged and presented can still appeal to

CRITICALLY ASSES WHY ORGANISATIONS SHOULD IMPLEMENT SUPPORTIVE CARREER Essay - 1

CRITICALLY ASSES WHY ORGANISATIONS SHOULD IMPLEMENT SUPPORTIVE CARREER MANAGEMENT PRACTICES - Essay Example good example of these changes is the nature of contracts that are available to potential employees, whereas psychological contracts were mostly the main terms of agreement between workers and their employees and involved issues only relating to the particular position they were applying for at the time, the introduction of transactional contracts that leave room for improvement should the individual progress through the ranks in the organization are now the main type of agreements found in many companies (Yehuda, 2004). It is important to note that a career can either be driven by an individual and is referred to as Individual Career Management (ICM) or the organization they are working for referred to as Organizational Career Management (OCM). ICM can be described as the act of an individual taking charge of the progress of their career through the choices and activities that they indulge in without any assistance from their employees while OCM refers to the progression of one’s career through the assistance of the company that they are currently employed at with the aim of them moving up the ranks within that particular organization (Yehuda, 2004). Job postings – This refers to the internal advertising of available positions within the organization for any interested employees. These job postings can be advertised via communal communication mediums such as notice boards within the company’s buildings. Performance appraisal for Career planning – This refers to the activity of having the quality of an individual’s work determined by their superiors in a bid to determine their chances of progressing through the ranks. This helps an employee know if they are performing well or if they need to improve on their work. Formal education – This involves the organization funding its employees’ further education so as to assist them in improving their qualifications for higher ranking positions that may be available in the future. This funding can be done

Canadian Chocolate Bar Market Essay Example for Free

Canadian Chocolate Bar Market Essay •Increase in cost for manufacturing such as packaging or ingredients. Chocolate bars are thought of as impulse buys, which means they require no thought. This is due to how inexpensive they are. However, if an ingredient such as sugar was to rise drastically, so will the cost of the chocolate bar therefore changing the buyers perspective on the product class. Social, Demographic Trends: •Although chocolate bars are thought to have been more enjoyed by a younger consumer, crispy crunch has always focused towards older demographics. This is shown through their mature packaging commercials. Healthier Living: •Consumers are now watching what they eat, and want to avoid products that contain ingredients that have become deemed as fattening. Technology: •Internet advertising is at an all time high, and consumers are attracted to products that they can get more information on over the Internet. Also, buzz promotion can be created efficiently via Internet. Political: •French/English Packaging •In Canada it is illegal not to have both English and French writing on the packaging. Ingredients: •All ingredients must be labeled on the packaging. Market Analysis Total Canadian Size and growth: •From 1996 to 2000, the chocolate market enjoyed a total growth rate of 19.1% with retail sales in 2000 producing a whopping $13.7 billion. Competitive Analysis Market Trends: •Hershey Canada is one the largest competitors in the chocolate bar market. Hershey brands have a strong market value and a long history dating back to 1903. Hershey Canada owned three of the top five chocolate bars sold in 2000 to 2001. Hersheys three principle brands held fifteen percent of the Canadian market share. Hersheys brands, Reese Brand, and Hershey Milk Chocolate gained 0.9 percent market share in 2000-2001. Hershey brand Oh Henry lost 0.3 percent market share but still holds the number four spot in market share value. Hershey Canada has strong brand recognition, and loyalty. •Nestle Canadas three principle brands, Kit Kat, Coffee Crisp, and Smarties represented 13.4 percent of the Canadian market in 2000-2001. Nestle has a considerable market share and strong brand insistence however only one brand gained market value. Kit Kat, Nestle principal brand gained four points surpassing Cadburys Caramilk. Kit Kat now represents the second largest piece of the market at 5.4 percent. Coffee Crisp was stalemate at 4.2 percent of market share. Nestle Smarties lost 0.3 percent of market value now ranked ninth out of the top ten chocolate bars in the Canadian market, leaving only Effems Mars behind it. •Effem Foods has two brands ranked in the top ten chocolate bars in the Canadian market, Mars and MMs. Effems two principle brands represents 8.2 percent market share. Effems Mars and MMs both lost an accumulated 0.9 percent of market share in 2000-2001. Market Analysis: •Hershey Canada, Reese Brand, represented 6.3 percent of the Canadian chocolate bar market share in 2001. Reese brand targeted young children the ads have a youthful orientation and show kids having fun eating the bar(Crunch, Crispy Case). Reese Brand was creating strong brand insistence by penetrating younger consumers. Reese used point-of-purchase materials to attract the impulse consumer. Reese also employed the leadership positioning strategy; Reese showed their product as a preferred choice among children. Hershey Milk Chocolate and Oh Henry both have a strong brand loyalty due to their insistent customer base that had been developed over years. •Nestle Canada, was a leader in the Canadian Chocolate bar market due to strong market penetration and position on the market. Nestle Smarties used the image positioning strategy. Nestle used image positioning to differentiate Smarties from Effems MMs. Nestle claimed to have a larger assortment of colours. Smarties used humour appeal to attract customers to save the red Smarties until last. Kit Kat was Nestles leader in market share representing 5.4 percent. Kit Kats target market was early twenties to late thirties. Kit Kat applied the lifestyle position strategy on the market. Give me a break of that Kit Kat Bar this slogan was used by Nestle to imply that a Kit Kat bar would be the best chocolate bar to enjoy while on a break. •Effen Foods brands Mars, and MMs both had a large market share and strong Brand loyalty in 2000-2001. MMs used Head-on positioning to penetrate and differentiate themselves from the market. They melt in your mouth, not in your hand that slogan was a direct blow to Smarties. Effen is implying that the quality of their product is better than the competitors. Target Market Analysis Demographic profile: •Age: 15-24 Gender: males, females Education: High school, College, University Occupation: Part-time, or new career opportunity Household: either living with parents, or living with a spouse Geographic profile: •Urban location of customers, allowing the customers to more easily access the product. •Packaged in English and French writing. Psychographic profile: •Activities: Going out with friends, girlfriends. Playing sports, videogames, watching movies. •Interests: Doing well in school, finding job/career opportunities for future, having fun enjoying time with friends/family. •Opinions: Would like a clean, safe environment. Consumer behavior profile: •Personality: Ideal Self Consumers as they see how they would like to be. It is what they aspire to. •Attitudes: More liberal minded consumers, show more of a selective exposure. Product Analysis Sales Volume Trends: •Between 1989 and 1990, it jumped seven places to become the number one brand in the nation. •More recently however, the Crispy Crunch Brand has fallen off the top ten chocolate bar brands to 12th place. Market Share Trends: •Old established brands continue to lead the pack in popularity; brands like Kit Kat, Oh Henry, Coffee Crisp and Smarties all date back to the 1950s and 1960s. •Reese Brand holds 6.3% of the market share, up from a year ago Current Channels of Distribution: •All the leading brands are available in the same locations: •Convenience stores •Drug stores •Grocery outlets •Vending machines •Discount stores •Marketing Communications (Historic) •The success from the early 90s was attributed to an advertising campaign •Targeted a slightly older audience of older teenagers and young adults in their early twenties rather then youth under the age of 16. •The strategy worked very well and there were several ads in the campaign. S.W.O.T Analysis Brand Strengths: (Internal) •Crispy Crunch contains a combination of chocolate and peanut brittle that offers a unique taste to consumers that other chocolate bars do not offer. Also with the image of being to good to share Crispy Crunch still has the potential to make its mark into top 10 Canadian brands by pushing the product into more advertising to make consumers more aware of its presence in the market. Weaknesses: (Internal) •Although Crispy Crunch has had a successful campaign for a period of time, other brands that Cadbury have released like Caramilk have been a little more dominant in the market. It is possible that maybe Cadbury did not pay enough attention toward the Crispy Crunch campaign, which may result in the reason for its fall behind in the overall market. Opportunities: (External). •Cadbury can use many forms of advertising their product these days as long as the presentation is executed properly. For instance, the Crispy Crunch brand has been known to add sexual situations in order to promote their product towards 15-25 year old people. If the campaign goes about with the same image or chooses to take a diverse approach to the market to recreate the image of the brand, window is still open for opportunity which either choice. Threats: (External). •Cadbury must be able to create or revise a marketing mix that would keep a strong stand in the market against the big competition from Nestle and Hershey who both have very successful campaigns for their chocolate products. Positioning Statement. • A Crispy Crunch Bar contains the grouping of chocolate and peanut brittle that offers distinctive and delectable flavor. Eat your Crisply crunch bar before somebody eats it for you! the only thing that tastes better than my Crispy Crunch, is someone elses Crispy Crunch. Target Market Definition. •Males and females 15-24 years old, who are currently working and make time for going out with friends and family. They are infrequent users because they are health conscious and may be into another brand.

Management Skills in Human Resource Development Essay Example for Free

Management Skills in Human Resource Development Essay Technical skills encompass the ability to apply specialized knowledge or expertise. When you think of the skills held by professionals such as civil or oral surgeons, you typically focus on their technical skills .Through extensive formal education, they have learned the special knowledge and practices of their field. Of course ,professionals donà ¢Ã¢â€š ¬Ã¢â€ž ¢t have a monopoly on technical skills ,and not all technical skills ,have to be learned in schools or formal training programs .All jobs require some specialized expertise ,and many people develop their technical skills on the job. Human Skills The ability to work with ,understand ,and motivate other people ,both individually and in groups ,describes ,human skills many people are technically proficient but interpersonally incompetent. They might be poor listeners ,unable to understand the needs of others, or have difficulty managing conflicts .Since managers get things done through other people ,they must have good human skills to communicate ,motivate, and delegate. Conceptual Skills Managers must have the mental ability to analyze and diagnose complex situations. These tasks require conceptual skills. Decision making, for instance, requires managers to spot problems, identify alternatives that can correct them, evaluate those alternatives ,and select the best one .Managers can be technically and interpersonally competent yet still fail because of an inability to rationally process and interpret information Effective vs. Successful Managerial activities Fred Luthans and his associates looked at the issue of what managers do from a somewhat different perspective. They asked the question : Do managers who move up most quickly in an organization do the same activities and with the same emphasis as managers who do the best job? You would tend to think that the managers who were the most effective in their jobs would also be the ones who were promoted fastest .But thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s not what appears to happen. Luthans and his associates studied more than 450 managers .What they found was that these managers all engaged in four managerial activities : Traditional Management. Decision making ,planning, and controlling. Communication. Exchanging routine information and processing paperwork.

Nike Brand Equity Analysis

Nike Brand Equity Analysis Introduction The world constantly changes and disparities, however, some top brands seem to keep their leadership position in their industry to this day. Strong brands are amazingly durable and have the ultimate ability to overcome many challenges. Either does Nike. Since its creation in 1971 in the USA, the Nike swoosh is still one of the worlds most valuable brand despite of the severe crises. Ranked at 26 on the list of Interbrands Best Global Brands in 2009 with a brand value at $13.2 billion dollars, up 4% from a value of $12.7 billion last year, Nike is the best among sports brand, left the big competitors, Adidas and Puma far behind (Interbrand report, 2009). So how has Nike got ahead and stayed ahead? This article will be employed Elliott and Percys structural framework of brand equity synthesis to investigate in four dimensions of Nike brand equity, namely: brand attitude (functional and emotional features), symbolic meaning, brand awareness and brand loyalty to draw the deposit picture of Nike brand equity in the sportswear industry. About Nike In 1962, inspired by athlete aspiration, Bill Bowerman and Phil Knight shook their hand to cofounded Blue Ribbon Sports, precursor of Nike. The initial business then was to distribute low-cost and high quality Japanese athletic shoes to American. Today, Nike not only designs and sells athletic shoes at every profitable market worldwide, but also operates in athletic apparel, sport equipment and subsidiary venture including Cole Haan, Converse Inc., Hurley International LLC, Nike Golf and Umbro Ltd (Nike report, 2009). Headquartered at Oregon, United States, Nike has been presented across more than 160 countries around the world targeting its primary market regions: United States, Europe, Asia Pacific and the Americas. Nike employs about 32,500 people as of May 31, 2008 (Datamonitor Research, 2009). By indirect or direct way, Nike touches the lives of millions more with its innovative products that transform every sport into a winning battle (Superbrands, 2002). Nike customers The decade ago, Bill Bowerman, the co-founder of Nike once said If you have a body, you are an athlete (Nike company overview, 2010). This motto transmitted not only the whole brand characteristics but also the main targeted customers. They are athletes and anyone with a body. Nike offers a wide product portfolio of sport-inspired lifestyle apparel, accessories and equipment. Nike provides athletic footwear for runners, trainers and basketball players. The company also offers shoes and equipments specially designed for those addicted tennis and golf players and etcetera. Such diverse product extensions enable the company to satisfy the varied athletic needs of its customers (Datomonitor Research, 2009) Nike and its rivals Sportswear has been a thriving market in recent years. According to the research Global footwear: Industry profile releasing by Datomonitor in 2009, the global footwear market generated total revenues of $ 196,617 million in 2008. Thus, Nike has experienced intense competition from the moment its first sporting shoes being introduced to their customers. Globally, this market is dominated by the big three namely Nike, Adidas, and Puma (Sport+Markt Report, 2008; Keynote Report, 2010). Adidas Adidas was truly the first sports company, it was founded in 1920. They once really blew in the decade of 70s and 80s. By the early 90s, Adidas realized itself forgotten in the back of game. In the 21st century, the brand has steadily affirmed its position and seems on renaissance. Adidas brand increased its value at 6%, ranked 62th on the list of Best Global Brands 2009 and continued to take the second largest sporting goods manufactures behind Nike (Interbrand, 2009) The overall Adidas brand competes straightly and closely with Nikes value proposition. Nike aims To bring inspiration and innovation to every athlete in the world, meanwhile, Adidas mission is Improving every athletes performance through innovation. The brand values of Adidas have been claimed that authenticity, inspiration, honesty and commitment are derived from sport. (Datamonitor research, 2009) Puma Placed at 97th, Puma brand appeared at the first time on the Interbrand annual report. Interbrand analysts gave the positive compliments for Pumas effort to compete against the big rivals. Through new design, co-branding and partnerships with celebrities and famous designers such as Alexander McQueen and Hussein Chalayan, Puma refreshes their brand image. The company defines its brand as the mixes of sport, lifestyle and fashion to increase its desirability (Puma report, 2009). The Puma brand differentiates itself from Nike by communicating lifestyle driven style with active lifestyle themes whereas Nike focusing on performance driven style. Nike brand equity Having and holding customers is likely to be a competitive battle which each brand tries all efforts to win. They compete for functional attributes, distinctive services or innovative technologies (Aaker, 1991). So what are emotional and functional benefits which Nike provides for their customers? Functional and emotional features of the brand Since Nike was set up by someone who has a deep passion for athletics and running, it should come no surprise that product is important. Products that are comfortable, authentic, functionally innovative and uniquely designed (Nike report, 1985). The innovative technology is considered as one of the defining dimensions of Nikes brand identity and corporate culture. The simple driving concept has led to some impressive innovations which is considered as one of the defining dimensions of Nikes brand identity and corporate culture. The first highlight was Air cushioning, using pressurized gas to cushion impact and new materials such as Urathane, that was used first with the Air Max running shoes (Nike report, 1987). More recently, to obtain maximum performance, Nike Sport Research laboratory has discovered the innovative technology such as Shox, which are made mostly of rubber and spring back adding more power to a runners stride and Total 90 Concept, a range of equipment to help players perform over 90 minutes of a soccer match (Keller, 2008) Such innovative technology which Nike has used has gained the strong hold in consumers perceptions. The research of Ross and Harradine (2004) focusing on relationship between young school children and branding, particularly sportswear shoes brands showed that children aged from 4 7 years old believed that these brands could improve their personal performance. They do very fast shoes. They make you run faster. They are also comfortable and look good, they added. Clearly, functional benefit is the fundamental and classical features to communicate with customers. However, if Nike just provided high quality running shoes to enhance athletic performance, Nike would not be strong brands. According to Aakers (1991), big brands need to be beyond the purely functional relationships. They should create a more strong emotional attachment with core consumers because emotional benefits add richness and depth to the brand and the experience of owning and using the brand (Aakers, 2009) Guinn et al (p219, 2008) stated that Nike offers emotional benefits which are the exhilaration of athletic performance excellence; feeling engaged, active, and healthy; exhilaration from admiring professional and college athletes as they perform wearing your brand when they win, you win too. Associated brand with the top athletes, Nike tells story of brands which the main themes is sportsmanship and unrelenting effort. These are the story of Michael Jordan who won a record 10th scoring title and was selected as one of the 50 Greatest Players (NBA history, 2010) in Americans National basketball association championship. Lance Armstrong survived and won a second straight Tour de France while Tiger Woods completed the career Grand Slam, ensuring his place in golf history at the age where most of us are still wondering what we will do when we grow up (Nike report, 2000). The most three prominent athletes has generated the inspiration for young and next generation of athletes. Nike has succeeded to transfer their inspirations to every single purchaser. Wearing every pair of Nike shoes is to engage a passion for excellence and encourage to do your own thing. Just do it the tagline could sum up all the greatest values of brand which is (Superbrands case study, 2002). Symbolic meaning Products are no longer just products, they move beyond the functional meanings. Nowadays, they are definitely social tools serving as a means of communication between the individual and his significant references (Grubb and Grathwohl, 1967 as cited by Banister and Hogg, 2003). Products are considered as a symbol of individuality and uniqueness, and also symbol of affiliation and social identification. It is particularly trued with the fashion brands. Fashion brands such as clothes, bags, shoes and etc satisfy opposing functions, both social identification and distinction among individuals (Banister Hogg, 2003) Nike must have understood the recipe well. The Just do It campaign in the early 1990s would be a perfect example. Losing ground to archrival Reebok which was quick initiative on designing style, fashion aerobics shoes in 1980s (Keller, 2008), Nike responded dramatically and forcefully by launching the Just do it campaign which was mainly focused on person wearing on products instead of product itself. Heroes and hero worship was being built as the main themes of advertising. Celebrity endorsements such as Bo Jackson, John McEnroe and Michael Jordon appealed to the consumers sense of belonging and hipness. In other words, Americans consumers were convinced that wearing for every part of your life was smart (the shoes are designed for comfort) and hip (everyone else is wearing them; you too can belong to this group) (CFAR, 1998). Just Do It campaign succeeded (Nike increased its share of the domestic sport shoe business after launching this campaign in America from 18 percent to 43 percent, regained the leader position) because it could fascinate customers in both separating ways. Wearing Nike as a self fulfilling image declaration if you are hip, you are probably wearing Nike. But perhaps most importantly, it could create the desirable needs -if you want to be hip, wear Nike (CFAR, 1998). Symbolic meanings of Nike brand are also tracked in the research on Symbolic and functional positioning of brands of Bhat and Reddy (1998). This study showed that Nike scored high on the prestige and personality expression scales (See Appendix). The findings of Hogg et al (1998) also support the success of attached the symbolic and emblematic meanings to sportswear brands. The youth showed facility in interpreting the symbolic meanings attached to the sports brands which were associated with the different sports stars (such as footballers, rugby players, athletes and tennis players) and with different sports (e.g. football and rugby.) Brand Loyalty Luring by good shoe with innovative functionality and athletic aspiration value, Nike has indeed come to mind and heart of its customers. By the mid of 1990s, 77 percent of male Americans from the age of 18 to 25 chose Nike as their favourite shoe, according to Rozanski et al (1999). The figure still remains stably despite of that up and down year Nike has been experience, gaining the high score of customer satisfaction at 79 percent rated by The American Customer Satisfaction Index Organization (2009). It could be said that loyalty to the Nike brand is driven by many external and internal factors such as brands subjective and objective characteristics and loyalty building programs. One visible example of creating innovative method to capture the strong relationships with Nike users is that creating Joga.com, a social network site for foot ball fans. Launching quietly in the early 2006, the site became an instant hit, peaking at 7.5 million viewers when Nike showed Ronaldinho video clips, according to Nike (2006). More than 1 million members from 140 countries signed up by mid July. In this site, fans can create their personal blogs, build communities around favorite teams or players, download video and organize pickup games. By enrolling consumers in building and shaping the content of the website, Nike pulled their loyal customers closer, nurtured deeper bonds of loyalty and advocacy. (Kotler and Amstrong, 2007) Brand Awareness Brand awareness is the first and crucial stage of consumers preference. It refers to the strength of a brands presence in the consumers mind (Aakers, 1996). Nike has been successful in building awareness. The Swoosh symbol has been appeared everywhere, on shoes, hats, billboards and soccer balls across the globe too remarkably to such extent that one author used the title The Swooshification of the World on Sports Illustrated column that imaged a future in which the swoosh could surpass sports to become a letter of the alphabet and the new presidential seal, among other things(Keller, 2008). True be told, the recognition of the swoosh is extremely high. According to Keller (2008), as of 2000, 97 percent of American citizens recognized the brand logo, as the strong brand penetration. The studying of Arona and Stoner (2009) on understanding brand personality also assists this fact. The findings indicated that Nike was perceived as a dominant force or authority in the market place, reaching at nearly 90 percent (Figure below) The results of Ross and Harradines research (2004) on brand recognition and awareness on children is also supportive, which showed that Nike could be recognized consistently without identification of brand name, even by the youngest group (aged from 4 to 6 years old). This perhaps may reflect the general level of advertising and promotion that children are exposed to. How has Nike done to build brand awareness? Sponsorships, advertising and experience focused retailing (Nike town) are three vivid channels that Nike has applied to enhance its brand image and awareness. Among these strategies, athlete endorsements could be considered as the most significant success of Nike brand. Nike has been invested millions of dollars to associate their brand names with easily recognizable athletes with the aim of brand image building (1.6 billion dollars is spent on multiyear athlete endorsement by Nike according to Horrow (2007). Athletes at the top of their respective sport such as Micheal Jordan, Tiger Woods, and Lance Armstrong who are well liked and respected by members of the brands target audience are chosen as endorsers to associate the Nike brand with the athletes celebrity image. This strategy has been paid off, for example, since Tiger Woods and Nike cooperated, annual sales for Nike Golf have exceeded to nearly $500 million dollars with an estimated 24 percent growth per year in the first five years of the agreement (Pike, 2006 cited by Carlson and Donavan, 2008). Conclusion Since the Nike name is chosen in 1971 with the concepts of victory, success and speed, Nike has been keeping its great speed in the fierce competitive environment. Building brand image and its associations around a famous person and conducting the two way conversation with power consumers through innovative digital channels, Nike has hold the strong presence in the heart of consumers. REFERENCE Aaker, D., 1996. Building strong brands. New York: The Free Press Aaker, David A., 1991. Managing Brand Equity. New York: The Free Press Elliot, R. and Percy, L., 2007, Strategic brand management, Oxford: Oxford University Press Guinn, T., 2008. Advertising and Integrated brand promotion. South Western: South Western Educational Publishing. Keller, K., 2008. Best practice cases in branding: lessons from the worlds strongest brands. 3rd Ed. NJ : Pearson/Prentice-Hall. Kotler, P., and Armstrong, G., 2007. Marketing: an introduction. 8th Ed. N.J. : Pearson Prentice Hall Aaker, D. (2009) Beyond functional benefits, Marketing news, 30, 23-24. Arora, R. and Stoner, C. (2009) a mixed method approach to understanding brand personality, Journal of product and Brand management, 18(4), 272-283. Banister, E., and Hogg, M. (2003) Negative symbolic consumption and consumers drive for self-esteem, the case of the fashion industry, European Journal of Marketing, 38(7),850-868. Carlson, B., and Donavan, T. (2008) Concerning the Effect of Athlete Endorsements on Brand and Team-Related Intentions, Sport Marketing Quarterly, 17 (3), 154-162. Court, D. et al. (1997) If Nike can just do it, why cant we, The McKinsey quarterly, 3, 24-34. Hogg, M., Bruce, M. and Hill, A. (1998) Fashion brand preferences among young consumers, International Journal of Retail Distribution Management, 26 (8), 293-300. Ross, J. and Harradine, R. (2004) Im not wearing that! Branding and young children, Journal of Fashion Marketing and Management, 8(1),11-26. Ross, J., and Harradine, R. (2004) Im not wearing that! Branding and young children, Journal of Fashion Marketing and Management, 8 (1),11-26. Rozanski, H., Baum, A., and Wolfsen, B. (1999) Brand Zealots: realizing the full value of emotional brand loyalty, Strategy and Business Fourth Quarter ,19, [Online] Available at http://www.strategy-business.com/article/13741?gko=31937 The American Customer Satisfaction Index, Score by company NIKE, [Online] Available at: http://www.theacsi.org/index.php?option=com_contenttask=viewid=149Itemid=157c=NIKE (accessed 20/05/2010). Brandrepublic (2002) Superbrands Case Studies Nike, [Online] Available from:http://www.brandrepublic.com/news/148384/superbrands-case-studies-nike/(accessed 22/04/2010) Center for Applied Research CFAR (1998) Mini case study Nike -Just do it advertising campaign, [Online] Available from: http://www.cfar.com/Documents/nikecmp.pdf(accessed 20/05/2010) Datamonitor research (2009), Nike, Inc. Company profile, [Online] Available from: http://www.datamonitor.com/store/Product/nike_inc?productid=8E563969-FC1C-4D3A-8EEE-F9D79F81F0C3 (accessed 14/04/2010) Datamonitor research (2009), Global footwear industry profile, [Online] Available from: http:www. datamonitor.com (accessed 14/04/2010) Horrow, R. (2007), A countdown of 10 top sports and entertainment business issues, [Online] Available from http://community.foxsports.com/blogs/TheSportsProfessor (accessed 22/05/2010) Interbrands annual report (2009), Best global brands, , [Online] Available from: http://www.interbrand.com/best_global_brands.aspx?year=2008langid=1000 (accessed 14/04/2010) Keynote Report (2010), Clothing, Personal Goods Home Goods 2010, [Online] Available from: www.keynote.com (accessed 18/05/2010) National basketball championship, NBA Encyclopedia playoff edition, [Online] Available from: http://www.nba.com/history/players/jordan_bio.html (accessed 22/05/2010) Nike (2010), Company overview, [Online] Available from: http://www.nikebiz.com/company_overview/ (accessed 12/04/2010) Nike report (2000), Nike annual Report 2000, [Online] Available from: http://invest.nike.com/phoenix.zhtml?c=100529p=irol-reportsOther (accessed 16/05/2010) Puma (2009) About company, [Online] Available from: http://www.puma.com/about (accessed 12/04/2010) Sport+Markt Report (2008), Jersey Report 2008/2009 , [Online] Available from: http://www.sportundmarkt.de/en/reports/list/jersey-report-200809.html (accessed 18/05/2010) Superbrands (2002) Nike Company, [Online] Available from: http://uae.superbrandsmena.com/images/spreads/NIKE%204-4.pdf (accessed 22/04/2010)

Andrew Carnegie Essay -- Biography Biographies

Andrew Carnegie Andrew Carnegie always thought reading was one of the best ways to learn. He was also a very generous person in the industrial revolution. To be very generous in donations you do need money, and he definitely had a lot of money to be generous. This generosity completed the industrial revolution. He made most of his money with his steel company called the Carnegie Steel Company. The Carnegie steel company then changed to the United States Steel Corporation. In one year,1900, his company made forty million dollars, in which twenty-five million went to him alone. He capped off all of his money making by selling his huge Steel Corporation to J. P. Morgan. For selling this company Carnegie made over two hundred fifty million dollars. He was very generous with all of his money, mostly by funding free libraries. One of the first things he gave was free public baths in Dunfermline, Scotland, where he was born. He funded free public baths as early as 1869. The first library he funded was built in Scotland in 1881. He funded libraries mostly because he was a big reader himself. He self-taught himself by reading books, and he knew that books brought him all the way to the top. He wanted other people to have the same opportunity as he had by reading books themselves. One of Carnegie’s legendary saying was "Free to the People," which is carved in stone over the doors of The Carnegie Library of Pittsburgh. Andrew Carnegie would not live for...

Essays --

Thought to be an oncogene, a gene that has potential in transforming normal cells into tumor cells, p53 was regarded as the most prominent tumor suppressor gene [1]. P53 is a gene which signals apoptosis (programmed cell death) if a cell cannot be repaired due to an extensive amount of damage. As stated in the textbook, p53 regulation occurs by an E3 ubiquitin-protein ligase known as MDM2 [1]. "Controlling the controller" is a statement that describes the molecular interaction where the presence of MDM2 targets the p53 for proteosome via degradation. With three main checkpoints in cell cycle, the literature states p53 functioning from G1 into S phase in a chaotic cell [2]. The normal state of cells is to keep p53 levels low in order to prevent uncontrolled apoptosis and random cell cycle arrest from occurring. In a further note, although p53 promotes apoptosis and cell cycle arrest, cancer may result from p53 unable to recognize the problematic site. In turn, a mutation in p53 may result engaging in new activities. These activities include cellular transformation, tumor metastasis,...

Sugar :: social issues

Sugar Just a spoonful of sugar helps the medicine go down. Although a lot of people do not realize that every single gram of sugar decreases the healthiness of the product by a large percent. From the moment infants first taste lactose in the milk, humans seem to find sweetness alluring. The refined sucrose we usually call â€Å"sugar† is very popular product on the market. Even though this product considered very unhealthy and sometimes harmful, I think it still plays its role and still make the world spin. It gives people a lot of energy; it gives us joy and happiness. But in this world, everything has its consequence. After the joy and after the happiness comes diabetes, tooth decay, excess body fat. It’s really hard to believe that something so sweet can produce that kind of damage. So how did sugar became such an important commodity in our community and the rest of the world? Sugar is one of the oldest and best documented of all of the medieval commodities. Exactly what form, quality and price this commodity achieved could be variable enough to create material for disagreement whenever the product is discussed. What we do know is that it was much more widespread than is commonly believed. The discovery of sugarcane, from which sugar, as it is known today, is derived, dates back unknown thousands of years. It is thought to have originated in New Guinea, and was spread along routes to Southeast Asia and India. The process known for creating sugar, by pressing out the juice and then boiling it into crystals, was developed in India around 500 BC. In 510 BC, hungry soldiers of the Emperor Darius were near the river Indus, when they discovered some "reeds which produce honey without bees". Evidently this early contact with the Asian sources of sugar cane made no great impression, so it was left to be re-discovered in 327 BC by Alexander the Great, who spread it's culture through Persia and introduced it in the Mediterranean. This was the beginning of one of the best documented products of the Middle Ages. The sugar wasn’t cultivated in Europe until the Middle Ages. Arabs traders were first to bring sugar to Spain. Christopher Columbus’s voyage to America was the way sugarcane made it to North America. It was a gift from him to â€Å"West Indians†. There this plant found a great environment to spread in. Sugar :: social issues Sugar Just a spoonful of sugar helps the medicine go down. Although a lot of people do not realize that every single gram of sugar decreases the healthiness of the product by a large percent. From the moment infants first taste lactose in the milk, humans seem to find sweetness alluring. The refined sucrose we usually call â€Å"sugar† is very popular product on the market. Even though this product considered very unhealthy and sometimes harmful, I think it still plays its role and still make the world spin. It gives people a lot of energy; it gives us joy and happiness. But in this world, everything has its consequence. After the joy and after the happiness comes diabetes, tooth decay, excess body fat. It’s really hard to believe that something so sweet can produce that kind of damage. So how did sugar became such an important commodity in our community and the rest of the world? Sugar is one of the oldest and best documented of all of the medieval commodities. Exactly what form, quality and price this commodity achieved could be variable enough to create material for disagreement whenever the product is discussed. What we do know is that it was much more widespread than is commonly believed. The discovery of sugarcane, from which sugar, as it is known today, is derived, dates back unknown thousands of years. It is thought to have originated in New Guinea, and was spread along routes to Southeast Asia and India. The process known for creating sugar, by pressing out the juice and then boiling it into crystals, was developed in India around 500 BC. In 510 BC, hungry soldiers of the Emperor Darius were near the river Indus, when they discovered some "reeds which produce honey without bees". Evidently this early contact with the Asian sources of sugar cane made no great impression, so it was left to be re-discovered in 327 BC by Alexander the Great, who spread it's culture through Persia and introduced it in the Mediterranean. This was the beginning of one of the best documented products of the Middle Ages. The sugar wasn’t cultivated in Europe until the Middle Ages. Arabs traders were first to bring sugar to Spain. Christopher Columbus’s voyage to America was the way sugarcane made it to North America. It was a gift from him to â€Å"West Indians†. There this plant found a great environment to spread in.

The Government’s Response to Hurricane Katrina

The Government’s Response to Hurricane Katrina In this analysis, the role of the government and it’s response to Hurricane Katrina will be examined. This is a complex subject which raises many questions, such as: (1. ) the tragedy of Hurricane Katrina resulting from the layered government administration, (2. ) several types of errors in policies causing neglect in decision making, (3. ) the political manipulation of disaster declaration and relief aid to win votes, (4. ) the problems of acquiring timely and accurate solutions, (5. ) Glory seeking by government officials, (6. the short sightedness effect causing a one-sidedness in governmental decision making. In this analysis, the hypothesis of the government’s response to Hurricane Katrina were delayed due to: (1. ) lack of supplies (i. e. water, food, or shelter, etc), (2. ) lack of sanitary conditions, (3. ) inadequate evacuation planning, (4. ) back-up communication systems at various levels, (5. ) lack of mi smanagement and leadership, (6. ) lack of medical attention, and (7. ) lack of money. In this analysis, the role of the local, state, and federal government will be examined. In addition, my personal experience of Hurricane Katrina will be examined. A hurricane is a type of tropical cyclone, which is a generic term for a low pressure system that generally forms in the tropics. The cyclone is accompanied by thunderstorms and, in the Northern Hemisphere, a counterclockwise circulation of winds nears the earth's surface. Hurricanes are categorized according to the strength of their winds using the Saffir-Simpson Hurricane Scale. A Category 1 storm has the lowest wind speeds, while a Category 5 hurricane has the strongest. (nhc. noaa. ov) Hurricanes are natural occurrences that cannot be prevented, only prepared for. Hurricane Katrina started out as a tropical storm, which turned into a hurricane. Hurricane Katrina developed in the Caribbean’s and hit Florida before gaining strength in the warm water of The Gulf of Mexico. On August 24, 2005, the first alert of the tropical storm was given out. On August 26, 2005, a warning from the National Weather Se rvice showed Hurricane Katrina taking a turn for New Orleans. This is when people began to pay attention to the storm. On August 27, 2005, the metro area started to evacuate. Governor Blanco, governor of Louisiana, sent a â€Å"State of Emergency† letter to President Bush. Although, the local government gave mandatory evacuation twenty-two hours before the storm hit, they did not make provisions to evacuate the large numbers of citizens unable to evacuate themselves. The New Orleans Mayor, Ray Nagin was criticized for failing to implement his evacuation plan. Mayor Ray Nagin refused to use school buses that were available. When Mayor Ray Nagin was asked why the school buses were not used to assist with evacuations; He gave the excuse of a lack of insurance liability. wikipedia. org) On August 28, 2005, Hurricane Katrina developed into a massive Category 5. Hurricane Katrina was one of the strongest storms that ever collide with the Coastal United States in the last century. Strong winds sustained during landfall of over 140 mph. Despite monitoring the storm’s development, tracking its movement, and issuing early warnings. Hurricane Katrina h as proved to be the most destructive and costliest natural disaster in the history of the United State. This catastrophic event nearly destroyed New Orleans, and is responsible for an estimated 80 billion dollars in damages. Nonetheless, the most severe loss of life and property damage occurred due to flooding. The levee system failed just hours after the storm had moved inland. Nearly every levee in metro New Orleans was breached as Hurricane Katrina passed through New Orleans, Louisiana. Eventually 80% of the city became flooded and also large tracts of neighboring parishes and the floodwaters lingered for weeks. The levee failures prompted investigations of their design and construction which belongs solely to the US Army Corps of Engineers as mandated in the Flood Control Act of 1965. (wikipedia. rg) Soon after the storm ended, public debate arose about the local, state and federal governments' role in the preparations for and response to the storm. Criticism of shaken and frustrated political leaders and residents who remained in New Orleans without water, food or shelter, and the deaths of several citizens by thirst, exhaustion, and violence days after the storm itself had passed. The criticism of the government response to Hurricane Katrina primarily consisted of accusations of mismanagement and lack of leadership in the relief effort in response to Hurricane Katrina and its aftermath, pecifically in the delayed response to the flooding of New Orleans. Although some people believe that the government was well-prepared for the natural disaster. When Hurricane Katrina swept the coast and destroyed what we know as New Orleans, many of these Americans suffered from the lack of the intervention of the U. S. government. I am originally from New Orleans, Louisiana. I was there when Hurricane Katrina struck. Usually, my family and I evacuate when there is a sign of a hurricane appearing. Most of the citizens in New Orleans including myself refer to hurricanes at times as a mini vacation (just as many of the citizen in Belleville, Illinois for snow days) because of possible days off from work and school. However, Hurricane Katrina was like no other hurricane we had ever experienced. Many of my family members as well as many others in the surrounding metro area evacuated with their jobs. They had expectations of making extra money with their jobs. Due to that factor, many of my elderly family members were left behind. Because of those circumstances, it resulted in my husband and me staying to secure their safety. We had a total of eight people in my three story apartment building (four of them being senior citizens. ) Since we had decided to ride out the storm, we made sure we were prepared. Therefore, we had stocked up on plenty supplies because my husband is such a survivor fanatic. With that being said, there was enough food, water, and batteries to last us about a month or more. On August 29, 2005 at 5:00 a. m. , I was awakening by extremely strong winds. I heard loud rumbling noises on the roof top. I immediately got out of bed and gathered with the rest of my family on the second level of my apartment. My family and I remained on the econd level throughout the course of the storm. At approximately 7:00 a. m. , my roof top blew completely off (I could literally see the sky) allowing all of the rain water to come through. Therefore, we were afraid because of possible flooding on my third level from the rain. At approximately 9:00 a. m. , we had lost power and there was no running water. T hroughout the storm, my husband and I continued to look outside (through our patio window) to see how the storm was coming along. At approximately 9:30 a. m. , my husband noticed the water cresting over the lake. He stated how the water was rising fast. When I saw the expression on his face I immediately became afraid. When I looked outside for myself, the water was up to the second level of my house. I could have literally opened my patio door and touch the water. I remembered my husband saying let’s all gather together and pray. We did not know if the water would continue to rise. All of us feared for our lives. However, we were still trapped. We were surrounded by water with no escape. At approximately 11:00 a. m. , the storm was over. Unfortunately, we were concerned that the ceiling would collapse on the second level due to the moisture from the rain. Therefore, George began knocking on neighbors doors to use their home as a shelter for my family and I. No one answered their door. Then George decided that we should go to the vacant apartment across mine. When we walked in the apartment it was fully furnished and with no damages. We thought it was almost impossible (what were the odds. ) Nevertheless, we decided to settle down. However, I became a little delusional. I was more shock than anything. I couldn’t believe the intensity of the storm as well as the damages. ) I began asking my husband, â€Å"How am I going to get work? And how was I going to bring my son to school? George then replied, Come take a walk with me. We walked to a balcony view that leads to the parking lot. George asked, what do see? Can you see your truck? As I began to search for my truck, I saw a little bit of everything floating in the water such as: clothes, shoes, toys, doors, cars, and even house. No joke! I finally notice the rack on the top of my truck; I believe it was propped up on the sidewalk because the rack was so visible. As time prevailed, we decided to cook. We decided to have beans because of the amount of people in the house. George continued to servile the premises for security purposes. He would come back and forth giving us updates of what was going outside. Once he came inside telling us that a few of the guys that were outside said that they were going to local grocery store for food. They floated through that nasty water (not sure what was in) on door and using life preservers. After their return from the store they began to barbequing chicken. About an hour later, George comes in with two plates full of chicken. We couldn’t believe that looters shared their food with us. We were very grateful. Later that same day, we began to see helicopters flying across our windows. I almost couldn’t believe my eyes. I felt like I was in a movie, it was surreal. We begun see people on roof tops waiting to be rescued by the helicopters. I went to my family and told them that I wanted to be rescued. My mom and my grandmother kept saying they were ready because they didn’t want to get on top of the roof. We decided to sleep on it and make a decision the next day. Fortunately, we made it though to the next day. There were big decisions to be made. On August 30, 2005, we all agreed upon being rescued. George started talking to the neighbor. They told him that there were limitations for being rescued such as: one small bag per person and no heavy items. Eventually, it became a blessing that the roof came off. The roof became our escape out (all the neighbors in our building came together to help each other. ) Someone had a large ladder allowing us to get on the roof with no struggles. All the men assisted in getting everyone to the roof. Therefore, one person was holding ladder, someone else was supporting the person on the ladder, and another pulling the person onto the roof as they made it to the top of the ladder. There was amazing teamwork! Nonetheless, there were at least thirty-five people on one roof. While we were on the roof top waiting for the first sighting of a helicopter, someone was passing out water to everyone (from a five gallon water bottle) as well as a misquote repellent spray. However, we were on the roof top for at least ten hours before the first helicopter flew in our area. Once the first helicopter came, everyone pulled out their flash lights, cigarette lights, cell phone, etc. We began flashing our lights and flicking them off and on. Finally, when the helicopter noticed us they flashed there lights on our roof to let us know they see us. Before the helicopter made their first rescue, we heard a woman shouting, â€Å"Tell them we are over here. † After that first voice, we started hearing more and more people letting us know that they were out there. It was so sad. When the helicopter hovered over our roof, there was an Air National Guard that came down on a rope and landed on our roof. All of us became emotional. There wasn’t a dry eye on the roof. He asked if everyone was okay. He said that his crew needed gas and that they would come back for us. He told us that he was going to stay on the roof with us until they come back. That was like music to our ears. It made us feel good because we knew that they were not going to leave one of their own. While we were waiting for them to come back, the Air Guard began to organize the rescue. He said first it will the senior citizens and the sick, next women and child, and lastly the men. I told the Air Guard about the people in the surrounding area that needed to be rescued. Once the helicopter arrived, George took over in assisting the Air Guard with the rescues (George is always Mr. Helpful. ) We weren’t sure how the rescue would take place. Then, a basket came down from the helicopter. One by one someone got into the basket. Many of the mothers were putting their children in the basket by themselves in hopes to go up with them. However, that was not the case at times because when the helicopter became full they would pull off with no notice. Before long, it was my turn to get into the basket (I was the last female to go up. ) Before I got into the basket, I flashed my flashlight into George’s face. I told him, â€Å"I know that you are Mr. Helpful, but remember every man is for themselves because it was all men remaining. Then I got into the basket. I made sure my son was in the basket with me (neither one of us were small. ) I did not want to take any chances of being separated. As soon as I got into the helicopter; we took off. We were taken to a highway on the other side of town. There were charter buses lined up waiting to bring everyone to a shelter. The buses were taking people to different locations causing people to be separated from their families. There were plenty of children sitting around waiting for their mothers. However, one of the military men was going around telling everyone (including children) to get on the bus to make way for new arrivals. The minute I got off the helicopter, I searched for my family that was rescued before me and there was no luck. For that reason, I was not getting on any buses until my husband arrived. Every time a new batch of people would arrive; I would begin searching to find George. Time kept going by and there was no sight of George. I had begun to worry because I know how helpful George could be. Finally, I spotted George. As soon as George made it across the field (away from the helicopter) I tackled George with a hugged. Once I found George, we got on the bus. On August 31, 2005, we were taken to Nicholas State University in Thibodaux, Louisiana. When we arrive to the shelter there was no food, water, electricity, beds, or blankets. We had better back home minus the ten feet of water surrounding us. I could not understand why they would take us out of one bad situation and put us into another. We had to sleep on hard wooden cold floors. However, George is also known as Mr. Survivor. He had blankets, snacks and water for each of us. Later that day, Red Cross arrived. There were hot meals being served, blankets, toiletries, clothes, etc. At the end of the day, George and I began talking with the custodian. We asked her if she had a car that she could bring up to the airport. We offered her hundred dollars to do so. She said she did not have a car, but offered to ask her brother. Thirty Minutes later, she said here brother was only able to do it the next day. We were happy with that because we just wanted to be out of there. On September 1, 2005, there were shifts of military men walking around the shelter with rifles (as if we were prisoners. ) While we were eating lunch we decided to stand in the door way to get air because of no electricity. However, when a new bus load of people arrive to the shelter; one of the military men asked us to get inside of the building to eat our food. He said, because the people getting the bus had not eaten in days and he was not sure how they were going to react. As time went on we became concerned because the custodian’s bother had not show up yet. Later that night, he arrived. He told us that he was one of the city councilmen for the city of Baton Rouge. We gave him one hundred dollars and filled his gas tank up then brought us to the airport in Baton Rouge. I felt embarrassed going into the airport to sleep on the floor. Once we walked into the airport there were at least fifty people sleeping on the floor. Therefore, we just joined them. On the morning of September 2, 2005, we purchased our airline tickets with Delta Airline. We were charged five hundred and forty eight dollars per ticket. Meanwhile, at the airport so many people were coming up to us to see if we were okay. Many of them were sharing their stories with us. Some of them were offering us money. They gave everyone blankets and sandwiches. Fortunately, George spotted someone he knew. She worked at the airport. She took us to her house. We were able to take fresh baths, eat a hot meal, and a nice comfortable bed. She was a saint. On September 3, 2005, we flew from Baton Rouge, Louisiana to St Louis, Missouri. We were picked up at the airport and stayed on the Air Force Scott Base for two weeks. While we were there we began taking care of business with Red Cross and FEMA. There was so much drama with both Red Cross and FEMA. First, Red Cross ran out of debit cards because so many imposters. Then there was a delay of fund from FEMA. They continued to say because of so many fraudulent cases there will be a slow process. However, members of the United States Congress and others believed that the relief efforts were slow because most of the affected areas were poor. There was also concern that many National Guard units were short staffed in Mississippi, Louisiana and Alabama because some units were deployed overseas. Due to the slow response by the federal government to the hurricane, New Orleans's top emergency management official called the effort a â€Å"national disgrace. † Mayor Ray Nagin expressed his frustration about the insufficient reinforcements provided by the President and federal authorities. The Federal Emergency Management Agency (FEMA) was heavily criticized about the aftermath of Hurricane Katrina, primarily for its slow response and inability to coordinate its efforts with other federal agencies relief organizations. FEMA was accused of deliberately slowing things down, in an effort to ensure that all assistance and relief workers were coordinated properly. For example, Michael D. Brown, the head of FEMA, on August 29, urged all fire and emergency services departments not to respond to counties and states affected by Hurricane Katrina without being requested and lawfully dispatched by state and local authorities under mutual aid agreements and the Emergency Management Assistance Compact. In other instances of FEMA asserting its authority to only ultimately make things worse, FEMA officials turned away three Wal-Mart trailer trucks loaded with water, prevented the Coast Guard from delivering 1,000 gallons of diesel fuel. Additionally, more than 50 civilian aircraft responding to separate requests for evacuations from hospitals and other agencies swarmed to the area a day after Katrina hit, but FEMA blocked their efforts. Aircraft operators complained that FEMA waved off a number of evacuation attempts, saying the rescuers were not authorized. Many planes and helicopters simply sat idle,† said Thomas Judge, president of the Assn. of Air Medical Services. FEMA Director Michael Brown stated that he was not aware there were refugees in the Convention Center until September 1, three days after Hurricane Katrina hit. Later, it was revealed that Michael Brown had virtually no experience in emergency management when he was appointed to the position by President Bush two years prior to Katrina. Despite this, he continued to receive praise from the President even on his first visit to the area, â€Å"Brownie, you're doing a heck of a job. The FEMA Director is working 24 – they're working 24  hours a day. † State of Louisiana officials, and state emergency management leaders, have been widely criticized for delaying the ability of the federal government and outside agencies to provide needed relief and necessary security in the aftermath of Hurricane Katrina. Notably, federal troops are generally prohibited from directly enforcing state laws by the Posse Comitatus Act, with some exceptions. However, the Posse Comitatus Act does not apply to National Guard troops under the command of a state governor. The Bush administration sent Governor Blanco a request to take over command of law enforcement under the Insurrection Act, but this request was rejected by Governor Blanco.

Psychological approaches Essay

Today, a some(prenominal) psychologists identify their out weigh according to a break openicular school of image. While you may still find some exquisite behaviourists or psychoanalysts, the majority of psychologists instead reason their work according to their specialty cranial orbit and berth.Every topic in psychological science bed be niped at in a number of different shipway. For example, lets consider the subject of aggression. mortal who emphasizes a biological perspective would look at the how the wittiness and nauseated organisation impact hostile behavior. A victor who stresses a behavioural perspective would look at how environ moral variables reinforce aggressive actions. Another psychologist who utilizes a cross-cultural come up might consider how cultural and accessible influences contribute to aggressive or crazy behaviors.The following are just a some of the major perspectives in fresh psychological science.The Psychodynamic PerspectiveThe ps ychodynamic perspective originated with the work of Sigmund Freud. This gather in of psychological science and human behavior emphasizes the subroutine of the unconscious mind, early childhood experiences, and social relationships to explain human behaviour and to breed people suffering from mental illnesses.The behavioural PerspectiveBehavioral psychological science is a perspective that managementes on learned behaviors. behavioristic psychology differed from many other perspectives because instead of evince internal states, it focused solely on observable behaviors.While this school of mind dominated psychology early in the twentieth century, it began to lose its hold during the 1950s. Today, the behavioral perspective is still concerned with how behaviors are learned and reinforced. Behavioral principles are often applied in mental health settings, where therapists and counselors use these techniques to explain and treat a variety of illnesses.The Cognitive PerspectiveD uring the 1960s, a new perspective cognize as cognitive psychology began to take hold. This area of psychology focuses on mental processes much(prenominal) as memory, thinking, problem solving, language and decision-making. Influenced by psychologists such(prenominal) as Jean Piaget and Albert Bandura, this perspective has heavy(p) tremendously in young decades.Cognitive psychologists often utilize an information-processing model, comparability the human mind to a computer, to conceive how information is acquired, processed, stored, and utilized.The Biological PerspectiveThe memorize of physiology played a major routine in the development of psychology as a separate science. Today, this perspective is known as biological psychology. Sometimes referred to as biopsychology or physiological psychology, this point of fascinate emphasizes the physical and biological bases of behavior.Researchers who take a biological perspective on psychology might look at how genetics influenc e different behaviors or how ravish to specific areas of the brain influence behavior and personality. Things like the nervous system, genetics, the brain, the immune system, and the endocrine systems are just a few of the subjects that interest biological psychologists.This perspective has grown significantly over the last few decades, especially with advances in our ability to explore and understand the human brain and nervous system. Tools such as MRI scans and embrace scans allow researchers to look at the brain under a variety of conditions. Scientists can now look at the personal effects of brain damage, drugs, and disease in ways that were simply not possible in the past.The Evolutionary PerspectiveEvolutionary psychology is focused on the study of how growing explains physiological processes. Psychologists and researchers take the basic principles of evolution, including raw(a) selection, and apply them to psychological phenomena. This perspective suggests that these m ental processes exist because they serve an evolutionary purport they aid in survival and reproduction.The humanitarian PerspectiveDuring the 1950s, a school of thought known as humanistic psychology emerged. Influenced greatly by the work of cock-a-hoop humanists such as Carl Rogers and Abraham Maslow, this perspective emphasizes the consumption of motivation on thought and behavior.Concepts such as self-actualization are an essential part of this perspective. Those who take the humanist perspective focus on the ways that human beings are driven to grow, change, and develop their personal potential. appointed psychology is one relatively recent movement in psychology that has its grow in the humanist perspective.

Latino Americans in the Workplace

Latino workers comprise a large tell of the race of workers in America. Particularly in Canada, as many as 244,400 individuals who ar of Latin Ameri sens origin live in Canada in 2001 (The Latin American Community in Canada, 2006). About 64% of adult Latin Americans in 2001 age 15 and above were employed and working, with 71% of these f alling down the stairs the age category of 45 to 64 (The Latin American Community in Canada, 2006). Further Jorge Brea notes that the population of Latin Americans tripled amidst the mid 1900s to the early split of 2000, with the service industry being the primary stemma of employment in many Latin American nations (Brea, 2003, p.4). These facts reveal the presumption that Latin Americans have a sizeable presence not only in the local workforce but overly in international workforce such as those appoint in Canada.One probatory instance with affection to the experiences of Latin American workers is after the time when hurricane Katrina sh ake America. Prior to the hurricane, approximately 3 percent of sensitive Orleans is Latin Americans. After the hurricane, the population of Latin Americans in the component strongly increased, and some of these individuals seek employment in a city that direly unavoidable the manpower to rebuild it (Agresta, 2006).One can olibanum have the idea that at to the lowest degree bingle part of the experiences of Latin American workers reflects the vision of Latin American wearers in a working purlieu which has the greatest possibility of churning out the most probabilities of landing a job while lay their lives at risk. Not even distance can hinder the Latin American worker from range fertile ground. For instance, approximately 435,500 Latin Americans adults live in Japan wherein 70% s termination m unityy to their families derriere at home on a simmer down compute with an average of $600 (Remittances to Latin America from Japan, 2005).It has also been ob replyd that Lat in Americans have a fuddled attachment to their religion which is predominantly Catholic. This can be observed even among the workers, oftentimes carrying refined images of Saints in their pockets or wallets, crosses hanging in their necklaces or bracelets, and small prayer pamphlets or booklets in their bags or prick kits just to name a few. It is apparent that the unearthly yet diverse cultures of Latin Americans largely see the workplace roles, oddly among workers and managers.Hence, say-so managers should consider the cultural, apparitional, and monetary backgrounds of Latin Americans in order to maximize their capabilities in the workplace. In essence, probable managers should observe several dos and donts with forecast to their consideration for their Latin American employees.One of the dos that the potential manager should most likely consider is to separate ample space for the Latin American employees to coif their religious beliefs. That is, managers should all ow the observance of religious holidays and new(prenominal) religious events and practices so that the Latin American employees impart not be hindered from fulfilling their religious duties. Hindering them from doing so is one of the donts since it leave behind most likely consequent to a form of religious intolerance wherein the employees are suppressed from exercising their religious obligations and, hence, restricting one of their fundamental rights. In its course, a number of these employees will most likely find ways to go around the religious restriction being obligate which may affect their performance and the growth of the organization.Further, potential managers should nevertheless carefully identify the religious holidays that might lower the performance of the organization. Managers ought to do a rapprochement act permit the observance of certain religious holidays without having to sacrifice the performance of the organization or company.Likewise, managers ought t o hug the fact that most Latino Americans work in companies far from their homes in order to earn a decent wage and provide ample fare to their families. Since this is usually the case, company managers should see to it that their Latin American employees are halally compensated while fetching into account the financial capabilities of the organization to pay proper wages and other benefits. One way to happen upon this is to carefully consider the suitable number of employees, especially Latino Americans, who will operate the essential functions in spite of appearance the organization with respect to the financial lieu of the company.Managers should also check the most use out of significant and reliable information available such as the most recent trends or patterns with regard to the rate of salaries and benefits and ensure a comparable rate to the Latino American employees. On the other hand, the manager should require it clear to prospective Latino American employees that in that location too are limitations on the financial capabilities of the company. This ensures that the labor of the employees will be compensated properly in compliance to the financial constraints present.Latin Americans are know to have a history of oppression from other large number, a number of which are experienced in the workplace and in other financial institutions. These facts should serve as a reminder to the manager that Latin American workers may have the lingering clinical depression of fear that their history of oppression from other people is not too far from being repeated elsewhere.While the natural response of these employees from the potential harms they may perceive is to stay on guard of their status in the company and the way their superiors treat them, managers should make certain that their Latin American employees are enured decently and professionally in such a way that the environment of the workplace exudes a complaisant yet professional feelin g. Managers can achieve this end by constantly interacting with the Latin American employees in the workplace, checking and ensuring that their tasks are efficiently met in a cordial yet professional tone.These are just a few of the things that managers should do and should not do in order to have a healthy assort of Latino American employees working in the organization. repayable importance must be realized and tending(p) to these people for the reason that they share a significant portion of the economic and organizational development of the country. Without Latin Americans in the workplace, the economy of the country in world(a) will most likely be affected.This is dead exemplified in the movie A Day without a Mexican where the learn emphasizes the significance of at least 11 million Latin Americans in calcium in terms of the various jobs across the region (How Do You Make the Invisible, Visible? You Take It Away, 2004.). The film highlights the absence of Latin Americans which lead to the depreciation in the cleanliness of the state as garbage mounts in the streets of atomic number 20 and in the economic devastation of the state. In some(prenominal) theory and practice, the theme of the film is highly probable.In general, it should be noted that there are polar Latino American issues in the workplace all over the world. Across America alone, the numbers of issues are significantly present, and that these things pose an important challenge two to managers and potential managers. The delicate balance between the Latino American factors and the disposition of managers and potential managers spells the difference between an efficient and effective workplace and one that is curtail to fail.ReferencesBrea, J. (2003). macrocosm Dynamics in Latin America. Population Bulletin, 58(1), 3.How Do You Make the Invisible, Visible? You Take It Away. (2004). ADWAM News. luxurious 4, 2007. .Remittances to Latin America from Japan. (2005). Inter-American Develo pment Bank quadrilateral Investment Fund, 2.