Internet and marketing strategy Essay Example | Topics and Well Written Essays - 5000 words

Internet and marketing strategy - Essay Example (Definition) It is also "referred to as online marketing or Emarketing, is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response, and in eliciting response, are unique qualities of the medium. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, blog marketing, and viral marketing. Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals. Meanwhile, at this juncture, there is need to focus on Internet Marketing Business Model. But however, what is Business Model in particular. "A Business Model Draws on a Multitude Business Subjects, including economic, entrepreneurship, finance, marketing, operation and strategy. The Business Model itself is important determinant of profits to be made from innovation (Role of the Business Model) Additionally, there are six components of Business Model, these are; Value preposition, Market Segment, Value Chain Structure, Revenue Generation and Margins, Position in Value and lastly Competitive Strategy. MARKETING STRATEGY It is well known fact that "An Internet Marketing Strategy is fast becoming an integral part of marketing and PR manager's 'hat.' Blogs, online press releases, media rooms, SEM, interactive elements, and rich media are aspects of the job every marketing and PR professional must get their wits around. An effective Internet Marketing Strategy is vital your business success today. What people see when they do a search does influence their perception of your company. It also affects your brand value.And now that the search engines have changed the way they display results with theintegration of news, blogs, and feeds and video into the web search results pages, there aremore PR opportunities in search than ever before". (On line PR Lessons of 2007) However, there are 10 most known Internet Marketing Strategy that should be adapted in order to make the E-Business effectively and successful indeed. They are as follows: 1. The E-marketing planning process: "The integration of e-marketing-specific objectives, strategies and activities into the traditional annual marketing planning process". (Top 10 Strategic E-Marketing Issue) 2. Organizing and resourcing for e-marketing: "As the importance of online channels increase, the structure of the marketing organization and responsibilities may need to change to maximize the opportunities available through new media". (Top 10 Strategic E-Marketing Issues) 3. Defining the Online value proposition (OVP :): "To achieve